The range of versions of masculinity in contemporary advertising. You can look at ads that target men, ads that target women, and also at the issues around trying to get men to buy products such as perfume/cleansers etc.
Media Gender and Identity - the men chapters.
Primary research:
1. Collect a big range of ads - from print media
2. Select some with my help and analyse them in terms of their reps of masculinity. (Relate your reading to this part).
3. You'll end up with a summary of the starategies which you have identified being used. You could then try out these strategies on a male audience to examine how successful they would be in practice.
Tuesday, 22 April 2008
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