Your first ideas

Advertising


Reps of men and women in advertising.

This would be too broad. How about focusing on men? Would be more unusual than women. Even then you’d need to narrow it down further. You could focus on, say, men in domestic product ads, for example. You could use some of the stuff we looked at in the Magazine Industry and I could give you some more reading ideas too. Men in domestic product ads would be a nice study, as it takes in a lot of stuff. Look here:

http://www.aber.ac.uk/media/sections/advert04.html

For primary research you could get male audience members to discuss their attitudes to domestic labour and to the ads themselves.