Essay Quotes - Number one ( I try to think of jazzy titles but fail...)

The portrayal of men and women in TV ads – Danielle Limpinnian
Date accessed: 17/4/2008
Source: http://www.aber.ac.uk/media/Students/del0001.html

“Patriarchal mass media”
“Women – good domestic ability”
“Men – tough, rough n ready, competitive”
“54% of women with pre-school children… full or part-time employment”
“3% of directors are women”
“Toilet Duck – housewife’s attempt at cleaning the toilet is unsuccessful… by his top hat and tails we are encourage to believe him to be male, indicating that the woman needs a man to invent products in order for her to do the work well”
“94% of voiceovers are male”
“Man’s man image – strength, skill, guts, success and having a strong self esteem”
“Masculinity means strength and power but it also means being lady and laddish”