i think i have finally selected my adverts....

ok so the adverts im going to be focusing on and why are:

Zavvi - the advert features 6 DVD's 4 of which are TV and 2 of which are film.
one film (balls of fury) is a comedy and the description underneath mainly focus' on the DVD extras. the other products appear to have masculine values. for example two pints... although it is a tv show that women would watch the idea of lager and crisps seem to appeal more to men as it is commonly seen as a mans drink. This is particularly interesting as on average Nuts readers buy just 6 DVD's per year.

RAF - this advert does not appear in womens magazines. it seems to appeal to the "big headed" aspect of men by saying "use your intelligence" which seems to test the males ability of thinking. there is also an element of relay in the advert as in the copy at the bottom it also features "intelligence" which creates mental shortcuts for the reader a theory though of by Danielle Miller (gender targeting in print ads - i have a list of quotes from her on my blog...)

MTV fur TV - this is an interesting advert as the product is sponsered by Frosty Jacks cider. there are three retro characters and a dot to dot on the page which when completed would reveal an image of a scantily clad woman. there is also media equipment (TV and some form of dvd player?)

Lucozade Sport competition - the advert has a fairly dark tone connoted by the colours used... the advert is for football which is a big focus of Nuts. it also says "your team" acting under the presupposition that the reader is part of a football team.

Lynx - i chose this because i was looking for something slightly different... as the lynx advertisement is an advertorial i felt it would be interesting to look at the linguistic element of the representation of masculinity. considering the advert seems to focus on sex (abbey clancy) and the ambiguity of the phrase "show me your moves" at first glance this could imply sex however when the reader reads the copy it is clear to see they are talking about the way in which you would apply the lynx 3 product. i thought it would be interesting to see how men respond to the ambiguity and which interpretation would be most common.... im assuming sex...

I plan to scan these images and when conducting a second questionnaire and show the audience the adverts and ask them to identify the elements of the adverts that they find appealing in terms of visuals and the ideology represented. if any. which raises a question, when men engage with adverts are they aware that there is a complex ideology being represented? for example with the lynx adverts the girls are pretty and slim, he smells good and seemingly has the confidence to ask random women to smell him after spraying himself with lynx... with the copy there is the implication of luring women "perfect pecs" something which is only achievable through using the product. the use of a cartoon male seems to suggest the idea of having an element of body definition. he also has a popular hairstyle... (spiky hair).

so do men understand this? or do they notice it and choose to ignore it