Is being the traditional the new radical? Or is radical now traditional?
Can the following aspects have an impact on what men buy?
Colours
Images
Copy
Models
Humour
If so to how great of an impact can these be affected?
Do men prefer extra strength products?
Do men feel pressured to have certain values such as strength?
What is masculinity?
- What are men’s views and description of it?
- What do magazines and adverts suggest?
Do men see the central male character in an advert as a role model?
Are there certain jobs and tasks that are “male” or “female”?
What role appeals most to a male audience?
- Weak Mr Muscle
- Strong men (seen in Flash adverts)
Is being useful around the home a desirable aspect? If so is this represented in male magazines?
How do men view “Lad Mags” on a basic level and the ideas they present?
Do men copy adverts? If so are they aware of this?
Is there a crisis in masculine roles?
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