Gender targeting in print ads – Danielle Miller
Date accessed: 17/4/08
Source: http://www.aber.ac.uk/media/Students/dnm9901.html
“Men tend to rely on more mental shortcuts”
“Simplicity”
“What you see is what you get”
“Men do not seem to want to read about all the reasons why they should use a certain product”
“Men are less likely to process complex metaphors”
“FHM… that is why the ad is so up-front”
“Rough n Ready”
“Women look to seek beauty, and men, strength”
“Impress the women and show off at the same time”
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